Are people with disabilities a new economic market?

Rich Donovan (above) was a trader for Merrill Lynch who started Lime Connect, a non-profit that helps companies recruit people with disabilities at the college and professional level.

Donovan is now CEO of Fifth Quadrant Analytics, which provides corporate clients with tools to capitalize on disability as an emerging global market. Here, people with disabilities are seen as consumers, talent and taxpayers.

"In the last U.S. census, 19.6% of the population thought of themselves as having a disability," Donovan writes in Essential Accessibility. "That's not a political or medical designation, but rather how people see themselves, and how their purchasing habits are shaped. If you include close relatives as well, people with an emotional connection to disability climbs to 53% -- over half of the population.

Read more about Lime in this Wall Street Journal piece.